Beautik.ro is the result of beauty search combined with the aim to offer to the customer seamless experiences subtlety embroidered with fine taste, on both offline and online interactions. An exceptional design was the main request for Beautik.ro, as it had to keep itself under the luxury brands’ rigours. Ascend acknowledged that it would have to emphasise each and every brand and perfume. Moreover, the shopping experience had to be smooth in order to fulfil the target expectations.