(Română) Oliviera si Start Taxi, aplicatii premiate la Mobile Awards Romania 2013
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Custom Enterprise iOS Apps
We are a company who specializes in developing apps for Apple mobile devices.
We are an Apple Authorized Distributor and Integrator and as such, if your company needs fleet management and sales agents monitoring for example, our firm can deliver full Apple software and hardware products, custom integrated at your request.
In short, our services are:
- Analysis / Consultancy / Project Management for iOS Apps
- Website Optimization for mobile devices
- Concept / Identity and specific design for the iPhone / iPad
We design apps for mobile devices for the Romanian and other markets, mostly tailored and aimed for the enterprise segment of the market.
Having increasingly more complex demands from our clients to create mobile versions of their current online presence, Ascend has joined a relatively small number of companies who can service a client for all mobile platforms, including iOS, as well as Android, RIM, Symbian and Windows.
In terms of mobile solutions, we can either build special mobile optimized websites that allow the user to see a simplified version of our clients’ current website / webapp, as well as building a dedicated / native app for each existing mobile platform.
We can redo the software architecture, redraw and completely reprogram any website variant in order to make it available on any mobile platform, with the same functionalities and links to databases that the client currently has on his website.
Some of the apps we have built as our own projects, as previously mentioned, include iOS games, iPad versions of Product Catalogues for e-Shops, Newspaper and Magazine subscription and e-Reader Apps, children’s books creation, editing and animation apps and many others. We are increasingly being recognized as one of the early and most successful adopters and providers of these technologies, with a number of local press articles already being written about our projects.
By building apps not just for our clients, but as stand-alone projects, we have gained the trust of the media and the public, who recognize us as possessing the skills and the vision to develop any type of mobile app project with a great degree of quality and involvement.
We strive for a stellar reputation among our client’s and users of our apps and have strict policies that deeply ingrained in our company culture to achieve this. We believe that we can only be successful if you are and so our vision is a long-term one, often in line with our client’s perspective.
To give an example of the above, we can safely say there have been a number of situations where we would rather build an app for a customer at our own expense, sharing both the risks and the potential revenues of that project.
Enterprise Mobile Device Management Solutions
Mobile Device Management represents a software solution that we were the first in the Romanian market to offer.
It allows our clients with large fleets of sales people to do the following:
- Control and configure the access to any information stored on the mobile device.
- Track the mobile device in real time and see detailed reports of what activity is taking place on it.
- Remotely and wirelessly manage any aspect of the mobile device, including blocking the device in case it gets lost or stolen.
In the past, it used to be expensive investing in mobile devices that could easily break, were not in sync with a central server and didn’t have the processing power and hardware to meet the expectations of corporate consumers.
But times change and the iPads and other tablets are now becoming cheaper by the day, at the same time adding complex hardware specifications that allow a company to exploit the full potential of such devices.
A company can now control almost every aspect of what the mobile device is used for and this has reduced the risk and expense a client would have taken on in the past.
By controlling what amount of information the employees have access to on such a device, companies can limit the number of devices they have to buy, since two people can use the same one and access completely different things on it.
In addition, for companies with medium and large fleets of field sales agents it is paramount to know where these agents are at any one point, how long they’re spending with each customer and what they are using the device for. This can greatly improve efficiency and time wasted can become a problem of the past. Detailed reports can signal if any one agent is being idle for longer than he’s supposed to, and activity logs take a lot less to fill in and file since they’re done automatically by the device instead of the agent during work time.
Lastly, the fact that any such device can be remotely and wirelessly managed means even more time saved. Having a central server that controls, backs up and links any number of devices with the information they need, “in the cloud”, means no more manual back-ups or information leaked in case a device is lost or stolen. That device can simply be traced, wiped or even blocked so that no one can ever use it again.
Our software solution can be custom tailored to any company’s specific needs with regards to the above characteristics and many more can be added on top. With contracts currently being negotiated with a number of companies from automotive, pharmaceutical and cosmetics industries, our firm is on track to become one of the most reliable software and hardware integrator for sales agents across the region.
We continue to improve on our experience and learn by adding more features to our solutions, especially after delivering products that were thought to be extremely challenging by our customers who are now in a better position to focus on their business and its efficiency than ever before.
eShop Platform
The creation of an online eShop currently represents a priority for a large number of our customers who like to take advantage of the opportunities available in the Romanian internet market.
With our help, sites like Bebelush.ro, Pandoria.ro and TopExperti.ro have managed to create a considerable income stream by selling toys, daily deals and psychological consultations online respectively, through our platform. The systems are extremely easy to use by their users, with numerous functionalities and fully integrated payment processing features.
Our eShop software solution is easy to implement, has an attractive cost component to it and is very scalable, guaranteeing that our client’s website won’t crash under an increase in traffic.
The eShop platform features plenty of functionalities that a traditional eShop does, with backoffice for admin purposes, front-office (user interface) and fully integrated payment systems, including SMS billing, bank transfers and credit card processing.
Online Ticketing Platform
We also offer full e-ticketing services for any type of events, from air shows and expositions, to concerts and festivals, museums, sports events and many others.
Our services are optimized to help event organizers increase sales through a professional online ticketing solution that is both affordable and also rock solid. Some of the main features include:
- Online ticketing system available 24/7.
- Scalable app, for efficient management no matter the size of the event.
- Mapping of the location / electronic inventory of the location.
- Real time inventory of the transactions made through the online interface.
- Options such as “Multiple Day Event” (multiple discounted tickets).
- Inventory of distribution of tickets and receipt mechanisms.
- Authorized system for protecting users’ private data.
- Online secure payment processing systems – partnership with the biggest payment processors in the region.
We believe a great advantage in using any of our platforms is our mobile component which can greatly enhance user experience when they arrive at the event. Here’s an example:
“Are you thinking of organizing a concert and all you need is to sell tickets? “
How about if you could, besides selling of tickets, to promote the event through an app on iOS and Android? And what if you could allow users at the event to get the map of the exhibitors for example, with details about locations where they can eat whilst there, prices and even emergency information. Maybe you could even sell advertising space to exhibitors, allowing them to promote themselves through deals and real-time on the spot offers for the event visitors.
We like to say that what we can do for a client or even for our in-house projects is limited only by our imagination and this is the foundation on which we start building every project.
Email marketing is almost as old as the internet itself and of the reasons it has survived this long is the simple truth that it just works. Whilst traditional methods of email marketing do work, user engagement has decreased substantially recently.
That’s because most email marketing campaigns are boring. This is why we work so hard to make them as engaging as possible and as easy to share with friends as it can be. The results are obvious, with email open rates three times the average campaign and proportional user clicks.
Our email and SMS marketing application is built to fulfill almost all requirements a business might have; the only thing we can’t do is reading an email or text message out-loud to the users. This can be achieved through other apps however.
On a more serious note, our email and SMS platform makes it almost too easy to initiate, send, analyze and monitor any email campaign to resist doing it:
Some of the services our platform features are:
Besides the main features of such a platform, user tracking and especially user targeting stand out as two major advantages that drive user engagement to rates three times the industry average.
In addition, making it easy for users to share the email content on any social network definitely has its benefits and we’re often seeing multiple unique visits from the same email address referral, which means the users have been sharing the emails with their friends.
We have extensive experience using our own email platform and the fact that we currently send around 500.000 emails a day on behalf of some of our partners is a testimonial for the reliability and stability of the platform.
We can also professionally edit and create the email message according to our client’s specifications, and we make sure that the emails are validated for different email clients so that all intended users will receive them.
The actual sending of the email message can be done by one of our marketing specialists, who also provide our customers with reports regarding the results of the campaign, depending on their requests. The sending and interpreting of the results can also be done directly by our client of course, through direct access to the email platform.
A content management system offers the possibility to easily manage the any content of a website, by using a deeply integrated back-office admin with an easy front-end that enables any client to fully access, modify and create any number of pages, categories and sections in a website.
Our content management system is a complete tool for managing any content on a website in an intuitive way. The platform we have developed allows any client to professionally manage their web content, regardless of the type of business they have; since some of our clients are in the online publishing business and content gets uploaded a few times a day even, we have built the platform on a very solid and scalable base, in order to make sure it can withstand the challenges posed by large amounts of content and traffic.
Despite its complexity with regards to scalability and performance, using the platform is very easy: one can add, edit and delete entire web-pages with just a few clicks, modifying and uploading documents and images the same way.
Our services are built as one complete package that can support all the web and mobile needs of a business, with management platforms ranging from content publishing, email, e-shop
and social networking integration.
The CMS solution comes with great options for new user accounts and user permissions. Users can be assigned one or more roles, and each role can be set up with fine-grained permissions that allow users to view and create only what the system administrator allows.
In addition, it is very easy to connect websites created on our platform to other sites and services across the web, using aggregation, feeds, and search engine connection capabilities. Social networking integration is also widely supported to help you engage with a wider audience. Our CMS also offers several ways to interact with external media and file services.
In other words, anything a client would ever want to publish to a website can be easily managed through our CMS interface. Linking the content of the website with our other services is a breeze as well, in a way that, for example, we can design email newsletters that automatically pull content straight from the site itself (even if that content is yet to be published) and, at a certain date and time, send that newsletter to the target database of users.
This deep integration between our in-house services means that they complement each other and allow a website to achieve its full potential much faster than the competition. In addition, there is a certain degree of transparency between the services we provide, meaning that you can see very easily what an user has been buying, what his email address is, what he emails he’s been opening for the past year, what pages he’s been looking at and how many times he shared one of your offers with his friends, regardless if he’s been using his laptop or smartphone.
This level of user tracking and transparency can only be achieved with a system that has built, can provide and control all these platforms that interact inside a website and also interpret the results. User tracking data is considered to be more valuable than oil in today’s constantly online world.
Web Design
Through our experience working on some of the largest internet projects in Romania, as well as some advertising campaign websites, big and small, we know how to design and offer the graphic solution you need, engineered with scale in mind in order to meet the demands of a growing business.
Building a website means that we collaborate with our customer as much as they desire, closely following their suggestions and information architecture, whilst trying to arrive at the best solution in terms of organization and presentation of services in the best graphically –appealing way.
Our goal is to have a fluid, accessible and comprehensive approach towards the content of a webpage, so that the users find it intuitively easy to obtain the information they need from our client’s page. This is done through extensive user tracking and monitoring to understand user behavior.
Graphic Design / DTP / Illustrations
A complete website design often entails many other design elements apart from the home page itself; these may include a promotional banners, mini-applications, newsletter/email designs, brochures, posters and other print elements and even a facebook page welcome tab.
We can answer all these requests as stand alone projects or as part of a package that includes other services such as building the website, handling email marketing and social networks accounts and others.
Brand identity
We consider it an honor to have earned the trust of some of our customers who have considered us for a brand identity strategy and design. We offer logo creation and visual identity manuals, business cards, headers, personalized fax paper, envelopes, email signatures, portfolio presentations and many others.
We believe that a considerable part of any successful company is its brand and the way it positions itself in the market when compared to its competitors. We therefore allocate only the best minds to it, starting with our talented art directors and including our PR and marketing specialists.
Video Animation
Our team can create visual animations on a multitude of platforms, as well as flash banner creation, video ads, flash games and animations as well as everything you might need to promote your company to its users and fans in the most efficient and multimedia enhanced way.
Besides creating them, we can easily include video animations in our websites and apps, depending on our client’s communication strategy. With the development of HTML 5 and other technologies, it has become easier than ever to implement videos online and make them available to any user on any device or configuration.
Social networking has taken over the world in the past few years, both in terms of users and visits, as well as ad dollars spent on these platforms. They are still growing relatively fast, adding users by the millions every day.
The more people join these social networks, the bigger the interest web developers have to build resources that can monetize the enormous potential these networks have. We have therefore made social network apps a core part of our services, integrating all our software solutions with easy to use sharing functionalities. This allows our customers to make it incredibly simple for their users to share any type of content with all their friends in a seamless way.
We build social networking apps that are both aesthetically pleasant, content rich and interactive, with the sole purpose to engage users in an online experience they would want to share with their peers. We like to say that the degree of interaction with the users and the complexity of the app is limited only by the clients’ and our imagination.
We even provide Facebook and Twitter page management besides our social apps:
Facebook page management
Creating a business page or a personal profile on Facebook is a good strategy for a business to start interacting more directly with its users/customers. It is a valuable presence which can promote, even for free, a business and its products, to hundreds of thousands of potential customers. If used correctly, the page can be advertised throughout the Facebook platform with incredibly accurate customer targeting, through paid marketing.
Besides these advantages, users who see a business that is actively present on a social network are much more likely to interact with it / buy its products, to “like” it and even promote it to their friends.
Through the projects we’ve developed, we have gained considerable experience at social network marketing with some very successful apps; one of them in particular, managed to attract over 50.000 fans in less than 5 days, without any paid advertising, to the facebook page of a company which, just a week before, barely had 1000 fans.
Twitter page management
Besides Facebook, we also work with Twitter fan pages and try to bring in followers for our clients. This means creating a Twitter page and the customization of the profile, attracting the target audience and maintaining a continuous flow of visitors and subscribers to that page through freshly updated content.
Desktop Applications / Mobile
Most desktop applications we have built have been required to be in strong relationship with the web ones our client had. Choosing the desktop solution is done mainly in order to optimize the level of communication between the client and the server, but also in order to make good use of the hardware resources the final working stations have.
Programming languages and technical resources: C++, Delphi, Java, Qt.
With regards to mobile solutions, we can deliver both special versions of a site/app, which provide the user with a simplified version of the site, or we can build a special application, for each platform needed: iOS, Android, RIM, Symbian or Windows.
SEO (Search Engine Optimization)
Ascend Netsolutions offers consultancy and support services for the following issues that can dramatically improve the organic traffic generated by the search engines:
- Link rewriting
- Metatag optimization
- Keeping track of Google Webmaster Diagnostic
- Google webmaster optimization
- SEO Content optimization
- Monthly search analysis
SEM (Search Engine Marketing)
The organic traffic generated by search engines can sometimes be insufficient in order to further expand or sustain the online presence of your company, such that a paid online marketing campaign can generate much higher sales that could actually compensate for the cost of the campaign itself. Ascend Netsolutions can manage such a campaign through LPO (Landing Page Optimization) and PPC Pay-Per-Click):
LPO
Choosing the right conversion message, creating the layout for the Landing Page all whilst making sure the focus remains on the advantages of your product and the call-to-action elements, implementation of tracking and user conversion codes.
PPC
Choosing the ad message and the promotion platforms, launching the campaign and tracking the
results both during and at the end of it, whilst trying to manage the communication of the message as efficiently as possible. At the end we compile a report with all these indicators built in.
Web Analytics
Receiving reports of any promotional activity or improvement of services is as crucial as the service itself. To do this, Ascend has two methods through which it tracks user behavior on the web pages, compiling objective results and statistics with regards to what the users are looking for on your website:
- Traffic analytics
It provides in depth statistics related to website traffic evolution, as well as an analysis of bounce
rates and suggestions to implement various elements into the site or ad campaign to keep users on the site longer. It also contains a complex analysis of SEO traffic and suggestions to improve
content and structure to increase search traffic.
- Goal conversions
This method relates to defining of various conversion indicators and analyzing the reports of these conversions.
Article creation
We choose the themes / subjects of most interest to the selected market, after which we write 1500-3500 character articles and give them a proper layout and attach a suggestive picture.
Business offers and sales letters
We set the unique features and advantages of the product, then we describe it in 1500-3500 characters and we attach suggestive pictures.
Blog maintenance – writing articles for blogs
We choose the themes / subjects for the articles, we edit, create or translate articles of 500-2000 characters, choose a layout and attach suggestive pictures.
Company / businesses / services presentation texts
We choose the elements / advantages that our clients want to expose and write a presentation of 4500-7000 characters.
Product descriptions and profiles
We choose the elements/advantages of the product, and we will exploit them in a 500-2000 character presentation.
Market Research
In most cases, our customers like to have a good communication strategy with their users, one that allows the user to easily understand what the company stands for and what he/she can gain by choosing them. However, clients don’t always know what the best way to communicate with users is in the internet and how to achieve substantial user engagement with the company’s messages.
This is where we step in!
We have access to a range of market researching tools that allow us to find out what works best for a company’s potential clients.
We can, for example, create voting polls and send them to a database of correspondents, gathering valuable feedback about the rate of replies and quality of the messages; we also interpret and report back the results.
We usually start with an analysis of the market that the product / service is aimed for and then draw conclusions on which communication strategy would work best (in this case voting polls but it might be quizzes, games, challenges etc).
Following this, we choose the right questions to ask and the multiple answer options together with the client, in order to better understand and capture the product or service information.
We use a special voting poll distribution platform that is bound to control the evolution and status of the results throughout the process of its interaction with the client. At the end of this process we will provide our client with detailed reports and results interpretation based on which they can decide what the best way would be to engage their users.
PR Strategy
As part of our services, along the lines of market research, we can also analyze one’s competitors, helping them choose the best message and the best means to send it to their customers. Designing a PR strategy at the same time as building a website or an app can have tremendous benefits later on, since the product and its marketing strategy are built from the ground up, intertwined.
Press releases
Every PR strategy assumes there will be press releases at some point. We can take care of this too, editing and creating press releases with up to 1500-3500 characters whilst choosing the right online platforms that the message should be sent on.
Advertorials
We have extensive experience in creating and editing advertorials with up to 1500-3500 characters and images, which we publish on niche websites that satisfy our client’s marketing targets and goals. Through our professional writers we can provide any client with content that can satisfy any quality standards and drive user engagement.
We provide hosting services solely to clients who interacted with us in creating a website or an application. In order to respond to the necessities of our clients’ projects our packages include webhosting or e-mail hosting services.
WebHosting
Hosting Options: (Server 8 x Xenon CPU, 32 GB Ram, 4 TB, unlimited) | Uptime: 99.9 %
Hosting Start Up (1 CPU, 1 GB Ram, 5 GB Full Backup) | Best for < 1.000 unique visitors / week.
Hosting Professional (2 CPU, 2 GB Ram, 20 GB Full Backup) | Best for < 10.000 unique visitors / week
Hosting Professional Plus (3 CPU, 3 GB Ram, 30 GB Full Back Up) | Best for < 30.000 unique visitors / week.
Included services are: Server Configuration / Software Update / Uptime Monitoring and traffic.
Mail Hosting
Google Apps – Service provided by Google – up to 50 email accounts with web admin directly by client. Included services are: Google Apps Account Configuration.
Dedicated Email Service: – unlimited accounts; 5 GB / account; POP, IMAP, WEB access; Full Backup / Included Services are: Server Configuration / Software Update / Uptime Monitoring and traffic.
Interactive projections can turn any surface into an interactive area. The main part of this product is software, a graphics PC and infrared sensors technology. Images are either projected via a digital projector, either presented on a TFT display.
Applicability of this technology are virtually unlimited: projections can be made both on the floor, walls and other objects or any combination of the above. This technology tracks the gestures and movements of the observer, making a correlation between gestures and the projected surface, interacting with it in real time.
The impressive graphics performance is strictly correlated with many graphic effects offered by Ascend. Our developers can provide original graphic effects based on images, logos or products you want to promote.
Services:
Hardware Equipment Rental
Equipment rental, equipment installation, equipment maintenance (daily 8-22)
Graphic Effects Creation
Effects, animations and graphics for products advertisement on a predefined background.