In the online world, the food industry is currently represented only by recipe or food advice websites. The food industry is one of the most developed ones in Romania and media should become much more specialized, rather than general, when it comes to advices and recipes about food. We identified a need for a website with comprehensive information about various foods. We decided that the best approach would be a subjective one, with stories about foods, with a history component to every recipe and detailed presentations of food trends in local 5 star restaurants. The nutritional information or reviews on various foods on the market are another component of the website which went live with the slogan: “EAT Smart”.